Sports betting giant Paddy Power and leading sports data provider SSG have announced that they will be extending their sponsorship of the popular Racing Post ‘Good Morning Racing’ series. The series, which is broadcast on Sky Sports Racing, has become a staple of the British horse racing calendar since its launch in 2019.

The ‘Good Morning Racing’ series is a daily show that provides viewers with an in-depth look at the day’s racing action. It features expert analysis from the Racing Post’s team of journalists and tipsters, as well as interviews with trainers, jockeys and owners. The show also includes previews of upcoming races and a look at the latest news from the world of horse racing.

Paddy Power and SSG have been supporting the series since its launch, and their extended sponsorship will ensure that the show continues to provide viewers with the best in horse racing coverage. The two companies have also committed to providing additional funding for the series, which will allow for further expansion and improvements.

The extended sponsorship is a major boost for the Racing Post, which has seen its audience grow significantly since the launch of ‘Good Morning Racing’. The show has become one of the most popular programmes on Sky Sports Racing, and its success has been credited with helping to drive up interest in horse racing across the UK.

The extended sponsorship is also a major boost for Paddy Power and SSG, who have both seen their brands become increasingly associated with horse racing over the past few years. The two companies have been heavily involved in sponsoring major races and events, and their extended sponsorship of ‘Good Morning Racing’ is further evidence of their commitment to the sport.

With Paddy Power and SSG extending their sponsorship of ‘Good Morning Racing’, viewers can look forward to more of the same high-quality coverage that they have come to expect from the series. The extended sponsorship will also ensure that the show continues to provide viewers with an in-depth look at the day’s racing action, as well as previews of upcoming races and news from the world of horse racing.