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The National Basketball Association (NBA) has seen a record-breaking year for team sponsorship revenues in the 2019-20 season. According to a report released by the NBA, team sponsorship revenues reached an all-time high of $1.4 billion, up from $1.2 billion in the 2018-19 season.

The increase in team sponsorship revenues is attributed to the league’s strong performance in the global market. The NBA has seen an increase in viewership and engagement across its digital platforms, which has resulted in a surge in sponsorships from international brands. In addition, the league’s new media deals with Disney and Turner Sports have also contributed to the growth in team sponsorship revenues.

The NBA has seen a number of new sponsorships this season, including deals with companies such as Microsoft, AT&T, and Uber. These companies have invested heavily in the league, with Microsoft signing a multi-year deal to become the official technology partner of the NBA. AT&T also signed a multi-year deal to become the official telecommunications partner of the NBA, while Uber signed a deal to become the official ride-sharing partner of the league.

The NBA has also seen an increase in sponsorship from traditional partners such as Nike, Adidas, and Gatorade. These companies have invested heavily in the league, with Nike signing a multi-year deal to become the official apparel partner of the NBA. Adidas and Gatorade have also signed multi-year deals to become the official footwear and sports drink partners of the league, respectively.

The NBA’s strong performance in the global market has enabled it to attract new sponsors and increase its team sponsorship revenues. This is a positive sign for the league, as it indicates that its teams are becoming increasingly attractive to potential sponsors. With the league continuing to grow in popularity, it is likely that team sponsorship revenues will continue to rise in the coming years.