Nike, one of the world’s leading sportswear companies, is set to launch non-fungible tokens (NFTs) in the popular video game Fortnite. This move will give Nike access to the estimated 250 million gamers worldwide who play the game.

NFTs are digital assets that are stored on a blockchain and are unique and cannot be replicated. They are used to represent ownership of digital items, such as artwork, music, or even virtual real estate. NFTs have become increasingly popular in recent years, with many companies and celebrities launching their own NFTs.

Nike’s NFTs in Fortnite will be used to reward players for completing certain tasks or challenges. The rewards could be anything from exclusive Nike apparel to virtual currency. This is a great way for Nike to reach out to its target audience and promote its products.

Nike’s move into the world of NFTs is a great example of how companies can use technology to reach out to new audiences. It also highlights the potential of NFTs to revolutionize the way we think about digital assets and ownership. With more companies launching their own NFTs, it will be interesting to see how this technology evolves over time.

Overall, Nike’s move into the world of NFTs is an exciting development that will give them access to a huge audience of gamers around the world. It will be interesting to see how this technology evolves over time and what other companies will follow suit.