Mercedes-Benz, one of the world’s leading luxury car manufacturers, has announced that it will be the official sponsor of the 2023 League of Legends World Championship. This marks the first time that a major automotive brand has sponsored an esports event of this magnitude.

The League of Legends World Championship is one of the most popular esports events in the world. It is an annual tournament that brings together the best teams from around the world to compete for the title of world champion. The tournament has been held since 2011 and has seen a steady increase in viewership and prize money over the years.

The partnership between Mercedes-Benz and Riot Games, the developer of League of Legends, is a major milestone for both companies. Mercedes-Benz will be able to reach a new audience of gamers and esports fans, while Riot Games will benefit from the increased exposure and prestige associated with having a major automotive brand as a sponsor.

Mercedes-Benz will be providing a variety of services to the tournament, including transportation for players, VIP hospitality, and exclusive merchandise. The company will also be creating exclusive content for fans to enjoy during the tournament. This content will include interviews with players, behind-the-scenes footage, and more.

This partnership is an exciting development for both Mercedes-Benz and Riot Games. It is a testament to the growing popularity of esports and its potential as a viable marketing platform for major brands. It will also be interesting to see how this partnership develops over time and what other opportunities it may bring in the future.