The Lega Serie A, Italy’s top-tier football league, has recently announced a revised betting rights structure for the 2024/25 season. This new structure is designed to provide greater transparency and fairness in the way that betting rights are allocated and managed.

Under the new structure, the Lega Serie A will grant exclusive betting rights to a single operator for each of the three seasons from 2024/25 to 2026/27. This operator will be chosen through a competitive bidding process, with the winning bidder being awarded exclusive rights to all betting activity related to Lega Serie A matches. The winning bidder will also be responsible for managing and administering the betting rights, including setting prices and collecting revenues.

The Lega Serie A has also announced that it will introduce a new system of revenue sharing for betting operators. This system will ensure that all operators are treated fairly and equitably in terms of the revenues they receive from their betting activities. It will also ensure that the Lega Serie A receives a fair share of the revenues generated from betting activities.

The new betting rights structure is part of a wider effort by the Lega Serie A to improve the transparency and fairness of its operations. The league has also introduced a number of measures to ensure that all clubs are treated fairly and equitably in terms of their financial resources. This includes introducing a salary cap for players and introducing a system of revenue sharing for clubs.

The new betting rights structure is an important step forward for the Lega Serie A and is likely to have a positive impact on the league’s operations. It will ensure that betting activities are conducted in a transparent and fair manner, while also providing the Lega Serie A with a greater share of the revenues generated from betting activities. This should help to ensure that the league remains competitive and attractive to fans and sponsors alike.