In recent news, the Advertising Standards Authority (ASA) has taken action against two major online gaming companies, Ladbrokes and Jumpman Gaming, for violating advertising regulations. The ASA found that both companies had used misleading and irresponsible advertising practices in their online ads.

Ladbrokes was found to have used a misleading ad that suggested players could win a large sum of money with a small stake. The ad featured a man with a large stack of cash and the words “win £500 with a £1 stake”. The ASA ruled that this ad was likely to mislead viewers into thinking they could win a large amount of money with a small stake, when in reality the chances of winning were very slim.

Jumpman Gaming was found to have used an irresponsible ad that encouraged viewers to gamble. The ad featured a man playing a slot machine and the words “spin to win”. The ASA ruled that this ad was likely to encourage viewers to gamble, which is against the Advertising Code of Practice.

Both Ladbrokes and Jumpman Gaming have been ordered to remove the offending ads and to ensure that their future advertising is compliant with the Advertising Code of Practice. This ruling serves as a reminder to all online gaming companies that they must adhere to the Advertising Code of Practice or face the consequences.

The ASA’s ruling is an important step in ensuring that online gaming companies are held accountable for their advertising practices. It is also a reminder to consumers to be aware of the potential risks associated with gambling and to always read the terms and conditions of any online gaming company before signing up.