Entain, a global leader in sports betting and gaming, recently reported record H1 revenue of £2.40bn, driven by an increase in online players. The company, which operates under the brands Ladbrokes, Coral, bwin, and Partypoker, reported a strong performance in the first half of 2021, with revenue up 8% from the same period last year.

The company attributed the growth to an increase in online players, with the number of active customers rising by 11%. This was driven by a combination of new customer acquisition and increased engagement from existing customers. The company also saw an increase in average daily revenue per customer of 8%.

Entain’s strong performance was also driven by its focus on responsible gambling. The company has implemented a range of measures to ensure that customers are playing responsibly and that their gaming experience is safe and secure. This includes the introduction of new customer verification processes, which help to identify customers who may be at risk of problem gambling.

In addition to its focus on responsible gambling, Entain has also invested heavily in its digital capabilities. This has enabled the company to offer a range of innovative products and services to its customers. These include virtual sports betting, esports betting, and a range of other digital gaming experiences.

Entain’s strong performance in the first half of 2021 is a testament to its commitment to responsible gambling and its focus on digital innovation. The company’s success is likely to continue in the second half of 2021 as it continues to focus on these areas. With its strong customer base and innovative offerings, Entain is well-positioned to continue its growth in the coming months.