The European Gaming and Betting Association (EGBA) has recently announced a major new initiative to promote safer gambling in 2022. The initiative, which has been dubbed the ‘Safer Gambling Initiative’, will aim to engage 45.5 million people across Europe in activities that promote responsible gambling practices.

The initiative is part of the EGBA’s commitment to protecting consumers and promoting responsible gambling across Europe. It will be implemented in all countries that are members of the EGBA, including the UK, France, Italy, Spain, Germany, and many more.

The initiative will focus on educating people about the risks associated with gambling, as well as providing support for those who may be experiencing problems with gambling. This will include providing information about how to gamble responsibly, how to identify signs of problem gambling, and how to access help if needed.

The initiative will also involve working with industry partners to ensure that the best possible standards of consumer protection are in place. This will include measures such as ensuring that operators are compliant with regulations, that they are providing clear information about their services, and that they are taking appropriate steps to protect vulnerable players.

The EGBA has also committed to investing in research into problem gambling, so that the industry can better understand the risks associated with gambling and develop effective strategies to reduce them. This research will be used to inform the development of new policies and regulations that can help protect consumers.

The EGBA’s Safer Gambling Initiative is an important step in the right direction for promoting responsible gambling across Europe. By engaging 45.5 million people in activities that promote safer gambling practices, the EGBA is helping to ensure that everyone can enjoy gambling responsibly and safely.