DraftKings, one of the leading daily fantasy sports companies, has recently come under fire for a promotion they ran on September 11th. The promotion, which was meant to celebrate the 18th anniversary of the 9/11 attacks, offered players a chance to win a $9,111 prize if they entered a contest.

The promotion was met with immediate backlash from many people, who felt that the company was exploiting a tragedy for their own financial gain. People argued that the promotion was in poor taste and showed a lack of respect for those who lost their lives on 9/11.

In response to the criticism, DraftKings issued an apology and removed the promotion from their website. They stated that they had not intended to be insensitive and that they had not meant to cause any offense.

Despite the apology, many people remain angry at DraftKings for their decision to run the promotion. Some have argued that the company should have known better than to use such a sensitive event for their own gain. Others have argued that the company should have taken more time to consider how their promotion would be received before launching it.

It is clear that DraftKings made a mistake in running this promotion. While the company has since apologized and removed the promotion from their website, it is important to remember that this incident serves as a reminder of how companies should be careful when using sensitive events for marketing purposes. Companies should take the time to consider how their promotions will be received before launching them, and should be aware of how their actions could be perceived by the public.