DraftKings, the leading daily fantasy sports (DFS) provider in the United States, has increased its market share lead over its biggest rival, FanDuel. This is due to a combination of strategic partnerships, new product offerings, and aggressive marketing campaigns.

DraftKings has been the leader in the US DFS market since the industry’s inception in 2012. Recently, the company has been able to extend its lead over FanDuel by taking advantage of strategic partnerships with major sports leagues and teams. These partnerships have enabled DraftKings to offer exclusive content and promotions to its customers. In addition, DraftKings has launched new products such as its “Sportsbook” app, which allows customers to bet on sporting events. This has allowed DraftKings to gain an edge over FanDuel in terms of product offerings.

DraftKings has also been aggressive in its marketing efforts. The company has invested heavily in television and digital advertising, as well as sponsoring major sporting events. This has helped DraftKings to reach a wider audience and increase its customer base. Furthermore, DraftKings has also been successful in creating a strong brand identity, which has helped to differentiate it from FanDuel.

Overall, DraftKings’ strategy of leveraging strategic partnerships, launching new products, and investing in marketing has enabled it to increase its lead over FanDuel in the US DFS market. This is likely to continue in the future as DraftKings continues to expand its product offerings and reach more customers. As such, it is clear that DraftKings is well-positioned to remain the leader in the US DFS market for the foreseeable future.