Recently, the Advertising Standards Authority (ASA) in the United Kingdom ruled that a Buzz Bingo Facebook ad violated their guidelines. The ad, which was posted in April 2020, featured a picture of a woman in a bikini and the words “Feeling hot hot hot?”. The ASA found that the ad was irresponsible and likely to cause serious or widespread offense.

The ASA noted that the ad was likely to be seen by a wide range of people, including children, and that the image of the woman in a bikini was not appropriate for a gambling ad. The ASA also noted that the ad was likely to cause serious or widespread offense because it objectified women and was likely to be seen as socially irresponsible.

In response to the ruling, Buzz Bingo has removed the ad from their Facebook page and issued an apology. They have also stated that they will be reviewing their advertising policies to ensure that they comply with ASA guidelines.

The ruling serves as a reminder that all businesses must be mindful of the content of their advertising and ensure that it is appropriate for all audiences. Businesses should also be aware of the ASA guidelines and take steps to ensure that their advertising does not violate them.

It is important for businesses to remember that advertising should be responsible and respectful. Ads should not objectify people or be socially irresponsible. By following these guidelines, businesses can ensure that their advertising is in line with ASA standards and will not be found to violate them.